Have a Drupal Site? Let’s Improve Its SEO Ranking.

It’s 2016 and here it’s not very difficult to have an online presence. One can register his name online in a few minutes. Even for businesses, it’s a matter of a bit of research and you are done with your own website. Thanks to the content management systems like WordPress, Magento, PHP, Cake PHP, Zoomla and Drupal.

Among these systems, Drupal has gained a huge popularity for its ease, responsiveness and a lot of fields. Thus naturally, there would be a lot of people who would love to learn about the ways to improve their Drupal site’s SEO ranking. Here are some strategies followed by G Web Pro Marketing Inc, a leading SEO Toronto Company.

1. Install Key SEO Modules of Drupal

There are several installable modules of Drupal. They are very useful to get your website ranked in the SERPs when related keywords are searched. Here’ a list of some effective modules:

Alinks, Content Optimizer, Global Redirect, Link Checker, Menu Attributes, HTML Purifier, Metatag, SEO Compliance Checker, Taxonomy Sitemap and Syndication.

2. Get Backlinks

Though there’ve been the big updates like Penguin and Panda, backlinks are still very important for SEO. Both the updates were meant for removing the comment spam and overwhelming too many backlinks. Therefore, all you need to do is to make them natural and it can be done with a good mix of links with plain URLs, keyword anchor text, long tail keyword phrases and home page URLs. You need to make sure that the links not only refer to the home page but also the inner pages. It is also a great idea to go for the credible links. For drupal sites, it is better to get a link from drupal.org.

3. Titles & Meta Descriptions

Adding keyword optimized titles and meta descriptions is one of the most important SEO factors. This is what helps search engine crawlers understand what your website is all about and which keywords you are trying to get ranks for. Moreover, this is what users will see when a particular page appears on SERPs and give them an idea whether your site right what they are looking for. In fact, proper titles and meta descriptions are one of the key elements to improve CTR (click through rate). So, start boosting your social media presence by implementing keyword optimized titles and meta descriptions today.

4. Branding

In today’s digital world, branding is utmost important to succeed in marketing. It is also true if you are trying to get rank in Google. The search engine giant considers how much authority your brand has and then decides to rank your site. It crawls throughout the web like social media platforms, various profiles, guest posting sites, forums and more. So, you should have a good presence in almost all popular digital platforms and have a good engagement with the users there. It is really very helpful if your business becomes word of mouth in popular channels.

5. Updates

Your job is not done just by making the site live. You have to update it, especially the contents of it as Google prefers sites that go through continuous changes. When it comes to content updates, you should not restrict yourself within creating new web pages, but also you need to focus on case studies, product reviews, portfolios, videos, blogs, social sections, whitepapers, eBooks, infographics and demos. Apart from this, you have to refresh your website with redesigns.

The most important thing is that you have to unify all these mentioned qualities together, the modules, the backlinks and continuous updating. And it is also very necessary to observe a profound keyword research and take suggestions of Google Analytics and Webmaster Tools.

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