The Increase in Online Payments and The Role Of Fintech Companies in Customer Engagement

The online payments have received the most popularity over the past few years. The ease, the ubiquity of the payment mode has definitely played a major role in assigning a value for the customer’s time. Gone are the days when bill payment was a monthly chore and family members were sent out for the queues and complete the bill payment procedure. India today, is a lot more evolved with the highest standard of technologies that is providing the highest security and ease.


The online payments have received the most popularity over the past few years. The ease, the ubiquity of the payment mode has definitely played a major role in assigning a value for the customer’s time. Gone are the days when bill payment was a monthly chore and family members were sent out for the queues and complete the bill payment procedure. India today, is a lot more evolved with the highest standard of technologies that is providing the highest security and ease. Very Recently the QR code payment app has been on the full-fledged authority as it binds the customers in the invisible secure bond. It is because of this rampant inclination towards the secure modes of payment that The QR code is omnipresent in every store, every transportation and in every small business shop in the tier-1 cities.

But most of tier 2 and tier 3 cities are still hesitant to adapt to the changing technological landscaped that comes with the ambiguity towards the unknown. The hesitation towards the invisible money transfer and the loss of control over the transferred money. to ease this problem and initiate the digital adaption in the country. The Modi Government has been making plans for the customer onboarding. One of it was the Unified Payment Interface that makes the transaction easy by connecting all the banks under one belt. The online mobile bill payment service providers gained momentum with the encouragement of government policies. The whole of India was to be digitized and the BSNL postpaid bill payment was to be made online and decrease the queue time.

Reliance big tv recharge online has lots of options as there was a number of players in the bill payment service provider field. Each one was competing against each other fiercely. Only the best could remain and the RBI made few policies in oversight with the ongoing customer preference. The customers preferred ubiquity, secure platform and immediate payment o the bills. The security constraints were the main fall back. It created billions of losses to the fintech companies. Another challenge was to include rural India in digitalization. But for the people who are extremely dependant on the physical cash, this step is highly impossible.

Hence XIPHIAS XPay Life Pvt Ltd, a startup with innovation beyond imagination has provided the solution to this untapped field of bill payments. It provides the whole spectrum of bill payment modes through the mobile application XPay Life that is making life simpler with its ubiquity and secure approach to the customer base. It is built on blockchain technology which is undoubtedly the most secure channel for any financial transaction even for tata docomo broadband postpaid bill payment, this is the best application.

It also provides bill payment service through the website that is user-friendly and more prominently provides cyber hygiene without storing any of the customer’s credit/debit card details. This ensures a secure mode for Bill Payment for Gas and for any other multi-utility bill payments as well. In this era, online frauds are on a terrifying increase. Hence services like thee are a boon to the customers.

According to the Google BCG report, 80% of rural India is still under-tapped with minimum internet facilities and basic utilities and 35% of the urban population still prefer transactions through the physical cash. Water bill pay can now be done through the bill payment kiosk that accepts cash and makes the transaction digital. Also, the rural population is tapped with the mobile vans that is equipped with bill payment kiosk, vending machine and mini-ATMs. the vending machine dispenses free condoms and sanitary after each bill payment thus urging the rural mass to embrace digital bill payments and slowly transist them to the mobile services.

These innovations are bound to revolutionize the bill payment sector and Make Life Simpler!

For More information visit: https://www.xpay.life

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