5 Reasons Why Your Business Needs CRM Software
- by Shivam Chauhan
- 2 months ago
Smart businesses know that a happy customer is their greatest asset, and has always put customers first. Satisfied customers stick around for long periods of time, spread positive words about your business and are more likely to refer your services to others. However, building strong and long-lasting customer relationships is a long process and requires years of effort.
Fortunately, advances in technology have simplified the practice of building customer relationships and helped businesses easily deliver high quality customer satisfaction. Today, customers are using customer relationship management (CRM) software to better attract, nurture and serve customers.Customer relationship management is a set of best practices, strategies, tools and technologies that enable better customer interactions and allow businesses to develop great customer relationships, thereby increasing sales and increasing business revenue.
Average global spending in CRM software is expected to reach $ 40 billion by the end of 2019, which clearly indicates that more and more businesses are now realizing the importance of customer satisfaction. If you too are considering getting CRM software for your business, here are 5 important reasons that you should definitely do.
The primary purpose of CRM software is to help streamline your entire sales process and close deals faster. CRM brings a set of tools and software solutions that help you efficiently schedule and manage leads and streamlines systematically, follow customer meetings and prioritize sales activities, according to customer preferences is.This enables you to close deals more easily in your sales pipeline. “Sales CRM Software can help increase sales pipeline by 39%, increase sales productivity by 34%, and increase sales accuracy by 72%”.
Cut-throat is pushing businesses to increase their marketing activities due to market competition and dynamic customer demands.Sales CRM software is a powerful marketing tool that helps businesses automate marketing activities through SMS, Emails & whatsapp marketing campaign to achieve better results. It allows businesses to analyze market trends, observe consumer behavior closely, and hit the target market through the right communication channels.This enables markets to plan and manage campaigns efficiently and successfully engage customers in the long run. A recent report published by Strongview states that 60% of small businesses plan to adopt CRM for their email marketing initiatives in the coming years.
CRM aligns your people and processes in such a way that they become more productive. CRM tools replace day-to-day activities with automated workflows, saving time and streamlining sales tasks to a large extent.New innovations such as mobile CRM bring more flexibility by allowing easy access to customer insights anywhere, anytime. A recent study shows that 3 out of 10 sales representatives report a 20% improvement in productivity with the use of CRM software.
Customer information management
CRM packages help most sales customers and marketing staff store your customer information in a centralized customer database, mostly on the cloud. It provides a comprehensive, 360-degree view of customer contact details and complete information about all your interactions with every customer.74% of users said that their CRM system gave them better access to customer data. Easy access to customer data helps sales reps nurture prospects and plan follow-ups effectively. Sales CRM Software providers also follow IT security standards, ensuring that all your data is safe and protected from cyber threats such as data loss or theft.
Effective customer engagement
Effective customer engagement involves supporting customers throughout the customer journey and keeping them in business for longer. CRM allows you to offer personalized deals from time to time, helping to analyze customer behavior and buying patterns.47% of CRM users say that their CRM had a significant impact on customer retention and customer satisfaction. A satisfied customer remains loyal and is more likely to refer your brand to others.
CRM is a discussion in the modern business world for all the right reasons. It adds value to your business; Helps to increase sales and keep their customers happy. In addition, it is easy to use, flexible and highly intuitive. The future of sales lies in building successful customer relationships and adopting Archiz Sales CRM software is the best way to get there.