What is the Winning Formula For SEO Content Creation
- by Harry Miller
- 2 months ago
It’s really hard to find a brand that doesn’t have a blog on their website. Everyone in business today is producing some sort of content. Because of oversaturation, lots of marketers are finding it harder to succeed with content marketing. The Content Marketing Institute’s B2B report revealed that 76% of the brands say they are experiencing little to no success with content marketing.
Why is content marketing not working?
Here are some reasons:
- Bad content promotion
- No refined content marketing strategy
- Using the wrong content channels
- Inadequate SEO efforts
The brands that are struggling with content marketing are making one of these mistakes. If you are let’s say trying to sell a Spectrum double play with the help of content marketing, this guide will help you in creating a winning strategy.
Know Your Audience
You need to have a detailed picture of your target audience to actually create optimal content. It’s not just enough to know who your ideal customers are. You also need to know what age bracket they fall into, their educational background, their interests, and even income status.
With questions like these, you will develop a buyer persona. It’s a key factor of success for content creation and marketing. Social media analytics, web analytics, and email subscriber analytics can provide you data such as gender, age, income, and education of your audience. You can also use Google Analytics to get insights into your audience and find out what market segments your visitors fall into.
Treat Content Creation as a Skill, Not a Task
Learning how to write a winning content takes time. But there are some elements that constitute a good content. These are:
- Add Humor: Nobody likes plain and boring content. Readers want to be entertained even when they are reading something. Use this to your advantage. Inject humor into your content. Use it as a way to entertain them.
- Keep it informative: When you are writing, make sure you are offering your readers valuable information. Don’t waste their time with fluff. Answer the user’s query in a definitive way.
- Be consistent with quality: With content creation comes consistency. First of all, you need to ensure the quality is consistent. Secondly, you must make sure you are regularly updating or posting the content.
- Focus on one thing: You shouldn’t beat about the bush when writing content. The more focused your content is, the better the purpose it will serve. Don’t cover different topics in a single article. Make different articles for each topic.
Access Your Current Situation
If you already have content out there, it’s important to figure out how it’s helping in meeting your goals. For that, compare your content with that of your competitors. One way of doing that is to log your content. Tools such as Screaming Frog can be used for this purpose. This URL crawler analyzes the titles and descriptions of the pages, lets you create sitemaps and even find duplicate pages. You can also use this tool to perform analysis on the content of your competitors.
After this, you need to access the usefulness of your content. For that, you will have to check for inbound links in your content, the ranking of the keywords used and whether or not the content is shared widely. You can get this report from SEMRush.
Make improvements in your content with the information you receive so that it performs well.
Find Out the Best Channels for Your Content
As you get the answer to this question, you will have a clear picture of where your audience hangs out. This will help you in making your online presence successful. It’s always best to expand your presence where you are sure of getting results.
The best way of figuring that out is to use Google Analytics. Go to Acquisition >> Social >> Overview and check out the social networks where users share your content the most.
Other than Google Analytics, you can also use Buzzsumo. It displays the shares by network, content length, content type and the top performing content in the past year. With this kind of information, you can decide which social media networks bring the most user engagement.
Create the Right Type of Content
It’s important to know what type of content to create. With the Buzzsumo tool, you can figure out what type of posts are performing well. Blog posts, videos, infographics, eBooks, webinars, and podcast are the various types of contents you can create.
Each company will have a different content marketing strategy. There is no cookie-cutter size winning formula. As you stick to the basics and adapt the content as per the changing trends, you will see results. Maybe you will get to sell the Spectrum internet plans to more customers if you plan everything right.